Pinterest Promoted Pins – How Do They Work?

Pinterest Promoted Pins – How Do They Work?

As of Jaunary 1, 2015, Pinterest opened up promoted pins to all advertisers. After several months of beta testing, they found that promoted pins performed just as well, and sometimes better, as organic pins. They also found that, so far, pinners don’t seem to mind seeing promoted pins in their pinstream. The Details Promoted pins are considered an ad on Pinterest and you’re able to set up different ad campaigns. For each campaign, you can select target audiences based on location (currently only in the U.S), interests, demographics and devices. Pinterest promoted pins work on a CPC basis (cost per click) with a minimum bid of $0.05. This means that you pay only when someone clicks through a pin to your website. Pinterest has a few guidelines when it comes to promoted pins. Primarily, that you want to be authentic. You want your pin to blend in and be of interest to your audience. This means that it should NOT look like a traditional ad. Stay away from calls-to-action, pricing or blatant promotional content in your pin. Be sure to include dates with your pin if it is for a giveaway or other promotion. And, be sure to use an engaging image. Add in useful terms for your pin and double check the link where users will go when the click on the pin. Promoted pins should includes images that make people want to click or re-pin. Your promoted pins need to lead to a relevant landing page with no sign-up request. Pinterest also has some more specific advertising rules that you’ll want to read over as well. Currently,...
Facebooks Ads: Are They Worth It?

Facebooks Ads: Are They Worth It?

There has been quite a bit of chatter online lately about the decline in reach for page posts on Facebook. Some people are pretty upset that Facebook is reducing the reach and visibility of the posts from their Facebook page and many declare it’s just an effort to force businesses to use Facebook ads. And, there may be some truth to that. But, there are other considerations as well such as: Reach is not down for everyone. Engaging content and an active page community can still contribute to a sizeable reach for posts. There is more competition for space in the newsfeed than ever before. It just isn’t feasible to believe that a user is going to be on Facebook for such a period of time each day to be able to see every single post from every page they like. (The average user likes approximately 150 different pages.) Facebook page posts have a limited lifetime reach. Facebook did not trick you into buying ads for fans and then left you lurch. Here are a few other articles on this topic if you want to read more about it: Facebook Reportedly Slashing Organic Reach for Pages Is social net trying to force bigger ad spends? Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention Now that we have that out of the way, let’s get down to whether or not Facebooks ads can be helpful to your marketing efforts. Yes and no. Facebook ads, much like any other ads platform, are only going to be helpful or effective if you have a good idea of what you...
Quick Pinterest Tips for the Small Business Owner Part 1

Quick Pinterest Tips for the Small Business Owner Part 1

Pinterest now has 70 million users, are you one of them?  If not, here’s why you should; the Pinterest Pin it button is on more retailer’s sites that than the Facebook Like button. Pinterest is definitely here to stay and a force to be reckoned with and utilized to sell your product, your service, etc. If you think about it, Pinterest IS best for product based businesses. Users look up a product, like a kitchen table, tons of pins come up, they find one they like, the posts might even include a price on it and by clicking on the image it takes them right to the business webpage where they can order it. In fact, pins with price tags included get 36% more likes than those that don’t. More and more users are signing up daily on Pinterest. The average user is female and on average spends about an hour on the website. Let’s get going with some basic tips. 1. Set up a business account. Join as a business if you plan to use it to sell products. If you already have an account that you’ve been using for your business but isn’t defined as a business on Pinterest, you can convert it as well. 2. Determine if your website is pinnable. Do you have any pictures/images to pin? If not, get some. 3. Get the Pinterest Pin-it button on your website, or the a Follow button or Board Widget. One benefit of getting a Board Widget on your website is you can entice people to follow your boards from your website. 4.  Get to know your audience. Who are you pinning...
Social Media Tips for Small Businesses

Social Media Tips for Small Businesses

Small business growth has grown exponentially in recent years. So has the use of social media. Not surprisingly, the two of these have found they are good match. Social media helps small businesses have a voice and engage directly with their customers. While many small business owners want to use social media more for reaching their target market, there is still quite a bit of reluctance for them to take the leap. (Hint: That’s something I can help with!) But, you can do it! And here are my tips to help any small business get started using social media. Don’t worry about being perfect. So many small business owners are reluctant or even just flat out afraid to start using social media because they are afraid they’ll make a mistake. They feel like they won’t do it right. And you know what? That will probably happen. So what. Make a mistake, learn from it and move on. You’ve probably run across an article or two or ten from the “social media expert” who’s blasted some business or brand for making a social media mistake and they’ve skewered them as being so obviously unaware of what they are doing. Get of the Internet, they yell. Of course, there are brands and business out there that have made mistakes. But they also usually have PR or Marketing Agencies that were getting paid the big bucks to protect the brand, be the voice and NOT make these mistakes. That’s not you. As a small business owner, you know your business best and you (hopefully) know your market the best. Take the jump...

Pinterest Makes Big Changes – What You Need to Know

Whether you’re new to Pinterest or an old pro, recent changes in their design and features might be just a bit a confusing. In fact, in reading this article on Mashable about the recent changes, there were numerous comments about changes mentioned in the article that, in fact had not happened. Currently, if you have an account, then you are being given the option to switch to the new design right away or you can wait until it’s automatically rolled out to your account. If you switch though, then keep in mind you will not be able to switch back to the old design. What’s Changed Here are a few of the more noticeable changes that are part of the redesign: Pins are bigger, with less space between the pins. When scrolling through pins and you click on a pin to enlarge and view it, you do not lose your place in your browsing. When you click the back button, you land right back where you were. (This change was based on user feedback.) You are not able to comment on pins from the main pin page. To add a comment to a pin, you’ll have to click on the pin and view it in Close-Up view. When you post a new pin, you can no longer send it right to Twitter. You can still share pins to Twitter, but it’s a separate and much less convenient step. Same goes for Facebook. You can no longer share a pin at the time you pin it to your Facebook profile. You can share it separately using the new “Share” button....

Google Reader Alternatives – Top Picks

al·ter·na·tive – /ôlˈtərnətiv/ Adjective (of one or more things) Available as another possibility. As you may have heard Google is getting rid of it’s much loved, very convenient Reader. This move comes as Google tries to consolidate its services.  Google Reader will shut it’s doors on July 1, 2013. Perhaps the petition to keep Google Reader alive will work …but in case it doesn’t, please read on. Everyone is writing about Google Reader Alternatives. I typed in Google Reader and it was the first option that came up.  In this post I will give a snapshot of a few alternatives that I’ve chosen: Old Reader, Feedly, Newsblur, Netvibes, and Pulse. In addition to looking at the overall usability of these tools, one of my primary objectives is to see how easy it is to share content from these tools to social networks. So, getting familiar with these alternatives now could be key if you want to avoid a disruption of your daily feed reading.  And…if you read your RSS feeds in more than one place (that is, if you want to read them at home, at work, or on different devices), you’ll want to try a web-based or cloud RSS reader, like the ones listed below and similar to what Google Reader is now. Old Reader The Old Reader is a great alternative. Its design is based on Google Reader’s prior design, so it’s a good option to check out if you’re looking for something familiar. Word of caution: there might be a wait time to import your file from Google Takeout into this service when you sign up....

Good-Bye Google Reader – How to Export Your RSS Feeds

“Hearing that Google Reader is shutting down is like hearing that your favorite old bookstore is closing,” writes The New Yorker’s Joshua Rothman. Google is spring cleaning, first on the list is Google Reader which will officially shutter on July 1, 2013. Do you use Google Reader? I do. I am seriously bummed with it’s death. However due to declining usage, Google is putting down the Reader so we’ll need to come to terms with this. Why Use a Reader? In a nutshell, a RSS reader is a tool, a tool for getting information from other people so you don’t have to keep going to their website to get updates.  You subscribe and updates are sent to your Feed Reader automatically, allowing you to read it whenever you want all in one place. Google Reader is such a tool,  an aggregator or in other words a feed reader, news reader, or RSS reader and if you like all your news in one spot from headlines to your favorite blogs then using an aggregator is a great tool. Many use it to aggregate news and analysis and have used it for years. The good news is that you have until July 1st before it’s officially GONE.  Before jumping onto the next reader train, let’s take your feeds from Google Reader and export them into an XML file. By doing this you will then be able to import your feeds into your new RSS reader of choice. It’s easy peasy! How to Export Your RSS Feeds From Google Reader: 1. Login to Google Reader (if you’re not already signed in to...

Facebook Pages Promoted Posts- What Are They?

Facebook promoted posts for pages is the latest addition to Facebook’s advertising options.  With this feature, Facebook Page admins can choose to pay for a specific post to receive additional exposure for their post in the News Feed of their fans. Facebook says that in addition to a greater number of your fans seeing the post, it will be seen by a greater percentage of the friends of your fans who interact with the post. What are Promoted Posts? A Promoted posts is a status update on your Facebook page where you pay an additional amount for increased exposure of your post in the News Feed of the people who have “Liked” your page. If your page has more than 400 fans, then you will have a few different pay options for promoting your post (starting a $5.00). Facebook will provide you with an estimated amount of people who will be exposed to the post based on how much you pay and how many fans you have. The amount you choose for a promoted post is the lifetime budget amount and not a daily budgeted amount. You are able to promote posts that have been posted within the last 3 days as Facebook prefers that the News Feed only include current and most recent content. A Promoted Post will show in the News Feed for up to 3 day from the day it was created. You can paused a promoted post but at this time you are not able to change a post or the date it was created. You can also changed the amount of promoted post anytime...

More Twitter #Wine Fun!

I’m really not sure that there could be many other things that would be more fun for a social media junkie like myself than tweeting while drinking wine with a bunch of people who are doing the same thing. But, that’s just what I’ll be doing tomorrow evening! I’m really looking forward to taking part in the #TGTaste Chat with Thirsty Girl and Villa Maria Estate Wines. We’ll be tasting two of their Sauvignon Blancs: 2011 Villa Maria Estate Private Bin Sauvignon Blanc – SRP $14.99 Click here to download a PDF Info Sheet for this wine. 2011 Villa Maria Estate Cellar Selection Sauvignon Blanc – SRP $19.99 Read tasting notes for this wine. Now, I’ve been fortunate to have already tried the Private Bin Sauvignon Blanc and really, really enjoyed it. It has a nice, fruity, floral flavor. As I’ll be tasting alone tomorrow night, I’ve decided to open the Cellar Selection to taste during the Twitter Tasting. About Villa Maria Estate Wines This year Villa Maria is celebrating 50 years of winemaking. Founded by Sir George Fistonich, it remains a 100% New Zealand and family owned business today which a strong commitment to sustainability. – Villa Maria was the first wine company in New Zealand to declare the winery a “cork-free zone,” sealing all wines from the 2004 vintage onwards with a screwcap to ensure quality in every bottle. It was also the first New Zealand producer to employ professional viticulturists and is a leader in sustainable viticulture and winemaking. – Sauvignon Blanc The Sauvignon Blanc grape is originally from the Bordeaux region of France.  It is planted...