How It Works
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Did You Know?
72% of all internet users are active on social media.
46% use social media when making purchases.
8 out of 10 SMBs use social media to drive business growth.
3 out of 5 SMBs say they’ve gained new customers using social media.
78% of companies now say they have dedicated social media teams.
B2B Marketers invest in social media to:
Increase brand exposure
Increase web traffic
Gain market insights
Social Media: Super Sizing Your Marketing
There are 40 million small business Facebook pages that are updated monthly. Nineteen million of those are updated via a mobile device. The main reason people unlike a page: uninteresting posts. Moms (55%) and Dads (47%) feel that Facebook is a highly efficient channel to converse with brands. Are you using Facebook to connect with your target audience?
Twitter has over 280 million active monthly users. Twenty-nine percent of user check Twitter multiple times per day. Over 54% of users took action after seeing a brand mentioned on Twitter with the top user action being a visit to the brand’s website. Almost three-quarters of mom expect to interact with a brand on Twitter. How is your business using Twitter to reach customers?
Pinterest has over 70 million users. Recent stats show that 80% of the users are women but the percentage of men using Pinterest is growing substantially. There are about a half million Pinterest Business accounts. Almost 50% of US online shoppers purchased something as a result of a recommendation from Pinterest. Would your business benefit from being on Pinterest?
LinkedIn has over 187 million active users with more than 2 users signing up every minute in over 200 countries and territories. CEOs on LinkedIn have on average 930 connections. There are 4 million LinkedIn Business pages with the most active page belonging to a social media and current events website – Mashable. Almost 90% of LinkedIn users report finding it useful in growing their network and developing their business. Are you effectively harnessing the power of LinkedIn?
Six billion hours of video is watched EVERY month on YouTube. There is 100 hours of video uploaded to YouTube every minute. Forty percent of YouTube traffic comes from mobile. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. There was a 329% increase in parenting videos on YouTube from 2013 to 2014. Have you considered incorporating video into your marketing strategy?
Instagram recently announced that it has 300 million monthly active users with 75 million using the network on a daily basies. 20+ billion photos have been shared so far. Over 40% of Instagram users are between the ages of 16 and 24. On average 70 million photos are posted each day on Instagram. Does your business have a strong visual component that would do well on a network like Instagram?
When I found Kimberly online to help me unravel my social media strategy, I had NO IDEA what I was getting in the deal. My expectations were just that she would help me understand the social media outlets, consistently manage my presence, and coach me to becoming more effective. That didn’t last long.
She exceeded my expectations after the first month and has been helping me drive traffic to my website, create and organize product launches, complete layout and design work, and even helping me find and respond to important blog sites.
What a talented lady and what a treat to have her on my team!Steve