by Kimberly | May 2, 2014 | Blog, Facebook Ads, Marketing
There has been quite a bit of chatter online lately about the decline in reach for page posts on Facebook. Some people are pretty upset that Facebook is reducing the reach and visibility of the posts from their Facebook page and many declare it’s just an effort to force businesses to use Facebook ads. And, there may be some truth to that. But, there are other considerations as well such as: Reach is not down for everyone. Engaging content and an active page community can still contribute to a sizeable reach for posts. There is more competition for space in the newsfeed than ever before. It just isn’t feasible to believe that a user is going to be on Facebook for such a period of time each day to be able to see every single post from every page they like. (The average user likes approximately 150 different pages.) Facebook page posts have a limited lifetime reach. Facebook did not trick you into buying ads for fans and then left you lurch. Here are a few other articles on this topic if you want to read more about it: Facebook Reportedly Slashing Organic Reach for Pages Is social net trying to force bigger ad spends? Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention Now that we have that out of the way, let’s get down to whether or not Facebooks ads can be helpful to your marketing efforts. Yes and no. Facebook ads, much like any other ads platform, are only going to be helpful or effective if you have a good idea of what you...
