Understand Your Email Campaign Statistics
Analytics Help You Understand Your Effectiveness and Reach
It is reported that nearly 20% of email marketers do not know how well their email marketing campaigns are working simply because they do not track them. The importance of reviewing and analyzing the metrics of your email or e-newsletter campaigns is a major component of knowing whether [...]
The Smells of Fall
Fall has quickly descended upon us here in the Pacific Northwest. And while I know I’ll eat these words in about four months time, I actually quite enjoyed the rain yesterday. And today it is alternating sprinkles with bursts of sun and some wind thrown in for good measure to get the leaves swirling about. [...]
The Power of Imagination
My son found a rock in the parking lot the other day…actually it was more like a large piece of gravel. Nothing particularly outstanding about this rock. It wasn’t smooth or a pretty color or even remarkable in any way. But suddenly, this rock became an almost animate object to my son. He gave it [...]
Getting Something for Nothing
Ok, so technically, things might not be all that free, if, for instance, you have to have a computer and internet connection to get them. But I’m going to make an assumption that if you’re here, then those two things are covered and we can move onto the free stuff and the almost free stuff.
There [...]
What We Can All Learn From Kindergartners
My son started Kindergarten this week. He was so excited to be starting school. He was asking all sorts of questions, wanted to meet his teacher right away and just couldn’t wait to get started on the learning process.
On the morning of the first day, when the moment came for me to leave him, I [...]
Virtual Assistant to the Rescue!
During times of an economic downtown, everyone seems to tighten their spending belt in one way or another. Hiring or even continuing to employ an administrative assistant can often be moved to the bottom of the list of must-have resources, especially for a small business owner and probably even more so for a solo entrepreneur. [...]
