Drink the Social Media Marketing Kool-Aid

Image by against the tide via Flickr

Marketing yourself and your business has undergone a complete face lift with the explosion of social networking and Web 2.0. For anyone who is looking to establish an online presence, promote themselves or their business online or sell a product or service, then using the social networks and other Web 2.0 application is quickly become an absolute.

A post over on Hiring the Internet about the theory of social media marketing talks about how social media is evolving as a marketing tool but is also a tool that many businesses will fail at using correctly. Statistics from several recent reports show that 60% of Americans are using social media to interact with companies and businesses online and that nearly two-thirds of businesses are establishing their presence on social networks.

Social media marketing is a new kind of beast that many do not yet understand how to harness it’s power. Most people are tired and distrustful of the old world marketing tactics. Using social networking for your business is a relational type of marketing where you can gain consumers by gaining their trust and providing them with a sense of knowing who you are or what type of company you are rather than just by your service or product.

Setting up social network profiles, updating and maintaining them is a time consuming process. It not only takes knowledge of the many different types of sites that are available but you must also know how to use them (correctly) which also requires that you understand what benefits you will achieve from using a particular site or network. Expertise and knowledge at using social media sites for marketing takes A LOT of time. But the payoff can be well worth the effort.

An internet marketing virtual assistant can be a huge help in this area. Internet Marketing Assistants have specific expertise and training in using all the most popular and relevant social media and networking sites for business. Many also use these for promoting their own business as well. Here is a short list of what an internet marketing virtual assistant can help you with:

  • Set up and maintain social networking profiles such as Facebook, MySpace, Stumbleupon, LinkedIn
  • Assist with building Twitter profile, locate people to follow and follow back
  • Track blogs to relevant your business
  • Post videos and track view statistics
  • Track and report on your web analytics
  • Conduct Search Engine keyword research
  • Submit your website or blog to directories
  • Article and press release submission
  • Track your Google Alerts
  • Format and publish blog posts, approve comments and assist with blog maintenance

And that’s just the short list. If you think you might like to talk further about how an internet marketing virtual assistant can help you get it all done without going crazy, shoot us an email or contact us for a free consultation. We love doing this stuff.

Image by against the tide via Flickr

Reblog this post [with Zemanta]


  1. Thanks for citing our post on Hiring the Internet about the evolution of social media marketing, Kimberly! We appreciate it!

  2. Hi Michael,
    I really liked the post. I love research and numbers and even quoted them to my husband last night to try and convince him that the company he works for needs to get going with the social media.

Submit a Comment

Your email address will not be published. Required fields are marked *