Understand Your Email Campaign Statistics

Analytics Help You Understand Your Effectiveness and Reach
It is reported that nearly 20% of email marketers do not know how well their email marketing campaigns are working simply because they do not track them. The importance of reviewing and analyzing the metrics of your email or e-newsletter campaigns is a major component of knowing whether [...]

Art on Twitter, Ballet on YouTube

How arts organizations and non-profits are using social media to connect with their target audiences online as a means to market and increase patron attendance.

Claiming Your Google Profile

Information about what you can do with your Google profile, why it’s a good idea to go in and claim yours and what to include in your profile.

Drink the Social Media Marketing Kool-Aid

Image by against the tide via Flickr

Marketing yourself and your business has undergone a complete face lift with the explosion of social networking and Web 2.0. For anyone who is looking to establish an online presence, promote themselves or their business online or sell a product or service, then using the social networks and other [...]

Seth Godin's version of "It takes a Village"

While twittering today, I clicked through on a link to where I could download a free version of Seth Godin’s latest and greatest book, “Tribes.” In his blog Seth writes that he originally set out to write a book leadership but it ended up being a marketing book. He describes the basic premise as, “the [...]