by Kimberly | Jan 16, 2015 | Blog, Pinterest, Social Media
As of Jaunary 1, 2015, Pinterest opened up promoted pins to all advertisers. After several months of beta testing, they found that promoted pins performed just as well, and sometimes better, as organic pins. They also found that, so far, pinners don’t seem to mind seeing promoted pins in their pinstream. The Details Promoted pins are considered an ad on Pinterest and you’re able to set up different ad campaigns. For each campaign, you can select target audiences based on location (currently only in the U.S), interests, demographics and devices. Pinterest promoted pins work on a CPC basis (cost per click) with a minimum bid of $0.05. This means that you pay only when someone clicks through a pin to your website. Pinterest has a few guidelines when it comes to promoted pins. Primarily, that you want to be authentic. You want your pin to blend in and be of interest to your audience. This means that it should NOT look like a traditional ad. Stay away from calls-to-action, pricing or blatant promotional content in your pin. Be sure to include dates with your pin if it is for a giveaway or other promotion. And, be sure to use an engaging image. Add in useful terms for your pin and double check the link where users will go when the click on the pin. Promoted pins should includes images that make people want to click or re-pin. Your promoted pins need to lead to a relevant landing page with no sign-up request. Pinterest also has some more specific advertising rules that you’ll want to read over as well. Currently,...
by Roz | Feb 6, 2014 | Blog, Marketing, Pinterest, small business
Pinterest now has 70 million users, are you one of them? If not, here’s why you should; the Pinterest Pin it button is on more retailer’s sites that than the Facebook Like button. Pinterest is definitely here to stay and a force to be reckoned with and utilized to sell your product, your service, etc. If you think about it, Pinterest IS best for product based businesses. Users look up a product, like a kitchen table, tons of pins come up, they find one they like, the posts might even include a price on it and by clicking on the image it takes them right to the business webpage where they can order it. In fact, pins with price tags included get 36% more likes than those that don’t. More and more users are signing up daily on Pinterest. The average user is female and on average spends about an hour on the website. Let’s get going with some basic tips. 1. Set up a business account. Join as a business if you plan to use it to sell products. If you already have an account that you’ve been using for your business but isn’t defined as a business on Pinterest, you can convert it as well. 2. Determine if your website is pinnable. Do you have any pictures/images to pin? If not, get some. 3. Get the Pinterest Pin-it button on your website, or the a Follow button or Board Widget. One benefit of getting a Board Widget on your website is you can entice people to follow your boards from your website. 4. Get to know your audience. Who are you pinning...
by Kimberly | Apr 2, 2013 | Blog, Pinterest, Social Media
Whether you’re new to Pinterest or an old pro, recent changes in their design and features might be just a bit a confusing. In fact, in reading this article on Mashable about the recent changes, there were numerous comments about changes mentioned in the article that, in fact had not happened. Currently, if you have an account, then you are being given the option to switch to the new design right away or you can wait until it’s automatically rolled out to your account. If you switch though, then keep in mind you will not be able to switch back to the old design. What’s Changed Here are a few of the more noticeable changes that are part of the redesign: Pins are bigger, with less space between the pins. When scrolling through pins and you click on a pin to enlarge and view it, you do not lose your place in your browsing. When you click the back button, you land right back where you were. (This change was based on user feedback.) You are not able to comment on pins from the main pin page. To add a comment to a pin, you’ll have to click on the pin and view it in Close-Up view. When you post a new pin, you can no longer send it right to Twitter. You can still share pins to Twitter, but it’s a separate and much less convenient step. Same goes for Facebook. You can no longer share a pin at the time you pin it to your Facebook profile. You can share it separately using the new “Share” button....
by Kimberly | Aug 31, 2012 | Blog, Pinterest, Social Media
Pinterest has experienced phenomenal growth this year. With a mostly predominantly female user base much has been said about how if you market to women, and especially to moms, then you had better be on Pinterest. It is estimated that between 60 and 97% of the user base for Pinterest is female. Previously only available by invite, Pinterest has recently opened the network up to everyone. Just a few of the signs that Pinterest is HOT: Pinterest is now the 3rd most popular social networking site behind Facebook and Twitter. (Experian) Users who logged into Pinterest daily has increase 145% since the beginning of 2012 (Mashable) Pinterest generates more referral traffic than YouTube, Google+ and LinkedIn combined. (Mashable) Despite being primarily an invite only network, Pinterest has grown to have almost 15 million users. (Econsultancy) What exactly is Pinterest? Pinterest is a virtual pinboard where users create topic specific or general pinboards to group and share images or videos. Images and videos can be shared from other websites or uploaded from your computer. You can view and follow other users’ boards or follow the user and all of their boards. You can also add other users to a board and give them the ability to contribute to special boards as a way to increase your reach and visibility. Images that are pinned from a website will be linked back to the original post or place they were pinned from. This makes Pinterest especially appealing for e-commerce sites or for any sites that sell things online. Home decoration, fashion, food and wedding planning seem to be particularly popular boards. Data also...
