by Kimberly | Oct 21, 2008 | Blog, Internet Marketing, small business, Social Media, Social Media Virtual Assistant
Image by against the tide via Flickr Marketing yourself and your business has undergone a complete face lift with the explosion of social networking and Web 2.0. For anyone who is looking to establish an online presence, promote themselves or their business online or sell a product or service, then using the social networks and other Web 2.0 application is quickly become an absolute. A post over on Hiring the Internet about the theory of social media marketing talks about how social media is evolving as a marketing tool but is also a tool that many businesses will fail at using correctly. Statistics from several recent reports show that 60% of Americans are using social media to interact with companies and businesses online and that nearly two-thirds of businesses are establishing their presence on social networks. Social media marketing is a new kind of beast that many do not yet understand how to harness it’s power. Most people are tired and distrustful of the old world marketing tactics. Using social networking for your business is a relational type of marketing where you can gain consumers by gaining their trust and providing them with a sense of knowing who you are or what type of company you are rather than just by your service or product. Setting up social network profiles, updating and maintaining them is a time consuming process. It not only takes knowledge of the many different types of sites that are available but you must also know how to use them (correctly) which also requires that you understand what benefits you will achieve from using a particular...
by Kimberly | Oct 16, 2008 | Blog, Internet Marketing, Marketing, small business, Social Media
While twittering today, I clicked through on a link to where I could download a free version of Seth Godin’s latest and greatest book, “Tribes.” In his blog Seth writes that he originally set out to write a book leadership but it ended up being a marketing book. He describes the basic premise as, “the next frontier of marketing is in leading groups of people who are working together to get somewhere.” It’s a concept that’s been around since the beginning of time. Using the web to create your tribe with a purpose and a goal is much easier now with Web 2.0. Networks like Twitter and Facebook are prime examples of how this is taking place. It’s just a matter of identifying who the leader is or becoming the leader yourself. Twitter is based on who’s following who, but in reality, there are leaders embedded into that whole premise. Inevitably and not surprisingly, there are those within each industry who simply must be followed if you want to know the very latest of what they are saying and doing. Which will you be– are you a leader or a follower? How will you build your tribe to get your message out and your goals...
by Kimberly | Sep 23, 2008 | Blog, small business, Virtual Assistance, Virtual Assistant
My son found a rock in the parking lot the other day…actually it was more like a large piece of gravel. Nothing particularly outstanding about this rock. It wasn’t smooth or a pretty color or even remarkable in any way. But suddenly, this rock became an almost animate object to my son. He gave it personality. He gave it a name. (Ok, the name was “Rock” but that’s not the point.) He built it a house and he played with it just like it was a toy or a stuffed animal. He never thought twice about the fact that this was really just a non-descript, dirty, random piece of gravel. His vivid imagination brought this rock to life. He is a sensitive and caring soul and has an amazing capacity for believing that everything in the world has feelings and wants to be happy…even a rock. And, if we stop to think about that, it’s a philosophy that we’d all be better off living by. Watching him bring this rock to life made me think about the awesome power of the imagination. We all have it, but sometimes I think we sort of loose the ability to use it to it’s full capacity. Using your imagination to imagine greatness and success in your own life can be a powerful (and inexpensive) tool that we should all be taking advantage of everyday. For those of us who are small business owners or solo entrepreneurs, we are where we are because we imagined it could happen and it did. We imagined that we could be successful and we are or we...
by Kimberly | Sep 7, 2008 | Blog, small business, Virtual Assistant
My son started Kindergarten this week. He was so excited to be starting school. He was asking all sorts of questions, wanted to meet his teacher right away and just couldn’t wait to get started on the learning process. On the morning of the first day, when the moment came for me to leave him, I could see little tears start to well up in his eyes. It seemed no matter how excited he was to venture off in Kindergarten, he was still a little nervous and scared at something so big and so new. He was fine after some reassurance and once the classroom activities actually started, he was the first to join in. All in all, he dove right in and he was excited to go back the next day. Eager once more to begin learning and making new friends. Still a little nervous, but not quite so much as the first day. The whole experience has made me think about how young children have such a unique capability to have such wonder and excitement about the world around them and about new experiences. Somewhere in the process of growing up, we seem to lose this carefree ability and start becoming more reserved in our excitement and are not so eager to jump out and try new things. Sure, young children can get nervous and scared, but yet it seems the desire to try something new wins out over that fear. As a business owner or solo entrepreneur perhaps you find that you’d like to try something new and innovative that might just be the thing that...
by Kimberly | Sep 5, 2008 | Blog
If this doesn’t move you, then you may not be human. Just think about the message. Enough...