I Follow, You Follow, We Follow
Often people ask how to go about finding other people to follow on Twitter. There really isn’t an exact science to it but for Twitter to be an effective social media marketing tool, it just makes sense to follow (and to be followed by) people who are or might be interested in what you tweet [...]
What Facebook Fan Page Admins Need to Know
Facebook recently changed not only how news and updates are delivered to users, but they’ve also implemented a formula for deciding which news is delivered. When you log into Facebook, you will most likely first see “News Feed.” (Unless you’ve moved Status Updates to the top of your left side menu, in which case, you [...]
How Can a Social Media Virtual Assistant Help?
You’ve probably heard over and over that social media is about authenticity, sincerity, and transparency. Maybe this has prevented you from getting a little extra help with your social media needs; you aren’t looking for someone to go out and impersonate you online. You want to be sure that you are the one maintaining control [...]
Tips for Hiring a Social Media Virtual Assistant
Engaging in online media and maintaining your social presence online is time consuming, and it can quickly become overwhelming as well. This is especially true if you are new to using social media. A Social Media Virtual Assistant (SMVA) is someone who can get you set up on different social networks, streamline systems for maintaining [...]
Facebook’s Changes to the News View
On Friday, Facebook made yet another change to how users see their news feed on their homepage when the log in. Previously, when you logged in you saw all the latest news and posts from your friends and from the fan pages you follow. Additionally, there was the “Highlights” section off to the right hand [...]
Understand Your Email Campaign Statistics
Analytics Help You Understand Your Effectiveness and Reach It is reported that nearly 20% of email marketers do not know how well their email marketing campaigns are working simply because they do not track them. The importance of reviewing and analyzing the metrics of your email or e-newsletter campaigns is a major component of knowing [...]
