by Kimberly | Jan 8, 2017 | Blog, small business, Social Media, social media marketing, Social Media Virtual Assistant
As a small business owner or entrepreneur, you probably know that it’s a good idea to get started using social media but may be wondering where and how to get started. In this article, I’ll be going four steps that will help you establish your business with a social media presence and get a good, solid start reaching your target market, creating a community and engaging with your customers. It’s important to plan out how you want to approach social media to ensure that your efforts are efficient and effective. STEP 1: Goals, Branding and Target Audience Your business has goals and your social plan should too. It’s also a good idea to identify your branding objectives to help guide you in creating your social media plan. Tie your branding objectives to your business goals. If your goal is to gain more customers, then one of your social media goals would be to increase your visibility (let people know you exist). Another goal would be to use social media to engage with your customers to give them a sense of who you are, what you do and what your business offers. Your social media presence will be a reflection of your business so it’s important to think about the tone you want to use for your social media posts, the images you use and the ad campaigns that you run. These will be the parts of your social media presence that will leave an impression with your audience so you want to have some planning and strategy behind. Your social media channels should also work together with your other...
by Kimberly | Feb 27, 2011 | Blog, Social Media, social media marketing, Social Media Virtual Assistant
As a small business owner or solo entrepreneur you are faced with the on-going challenge of how to market your business. Very few small businesses have unlimited budgets available so any funds spent on marketing really need to be effective in landing additional sales or leads or ultimately have some value to the overall growth of the business. Right now using social media for marketing is on fire. Everywhere you go, people are talking about how your business MUST be using social media to get the word out. Just recently, leading social media professionals have said that businesses and companies who are not using social media within the next 3 to 5 years will not survive. So how do you figure out what’s the best way to spend any of your budget on social media marketing for your business? There have been many times that I have spoken with potential clients who want to know how I can help them. They know that they want to use social media (or at least they have heard that they should be using social media) but they are not quite sure how to do that so they do a search for a social media assistant. But then, they aren’t quite sure what to say about what they need help with other than they want to be active with social media. Here are my top five tips for how to determine what you want help with and how much help you will need to do it. 1) What are your goals for using social media? This is usually the first question I ask...
by Kimberly | Nov 5, 2009 | Blog, Featured, Social Media, Social Media Virtual Assistant, Virtual Assistance
You’ve probably heard over and over that social media is about authenticity, sincerity, and transparency. Maybe this has prevented you from getting a little extra help with your social media needs; you aren’t looking for someone to go out and impersonate you online. You want to be sure that you are the one maintaining control over your image, your business or your brand. Unfortunately, you’ve probably also heard that social media can become a colossal time suck. This is where a Social Media Virtual Assistant (SMVA) comes in. Your image and message can remain authentically yours while someone else takes care of the routine tasks and chores of social media. Here are just a few things a SMVA can do for you: Set up your social media profiles. Setting up a new Twitter account or Facebook Fan page is easy, but optimizing them for the greatest marketing value is quite challenging. An SMVA has the expertise and specialized knowledge to efficiently get your account off to a running head start. Already have an established Twitter or Facebook page? Your SMVA can provide you with recommendations on how to use your accounts to build your online visibility and increase your brand awareness. And how many times have you wondered what exactly you’re supposed to do with your LinkedIn account? An SMVA can advise you on how to optimize your profile and how to be seen as an expert in your industry. Save time by having your SMVA research groups for you to join and find questions for you to answer. Research. An SMVA can help research where your target audience...
by Kimberly | Oct 27, 2009 | Blog, Featured, Social Media Virtual Assistant, Virtual Assistance
Engaging in online media and maintaining your social presence online is time consuming, and it can quickly become overwhelming as well. This is especially true if you are new to using social media. A Social Media Virtual Assistant (SMVA) is someone who can get you set up on different social networks, streamline systems for maintaining your social media presence, and help save you time in the long run. They understand how different social networks function and can get you up and running so that you make the best use of your time and resources online. Here are few tips to help you make the most of your Social Media Virtual Assistant: 1. Have a good idea what your goals are. Do you want someone to help you create and maintain your profiles? Implement an overall social media strategy? Provide consistent updates and distribute your new content? Do you need someone with experience editing and distributing videos? Does the SMVA need to know how to help maintain the backend of your blog or help with the more technical aspects of blogging? Having an idea of what you want to the SMVA to do will help you to look for an assistant who has the skills to provide the type of assistance you want. You should also be comfortable with delegating tasks and communicating consistently and clearly. It typically takes between 60-90 days for an assistant to fully understand the client and integrate with their business. You need to be especially prepared to provide information and be responsive during the early days of the working relationship. It is also important to...
by Kimberly | Jul 16, 2009 | Blog, Featured, Social Media, social media marketing, Social Media Virtual Assistant, Virtual Assistance
I was thrilled to be included as one of the people interviewed for this article about working with a Social Media Virtual Assistant for help with social media tasks and managing your online presence. Dawn Pigoni of Be Social Worldwide, another Social Media VA was also interviewed along with social media greats Chris Brogan and Lon Safko. It was an honor to be included and portrays a good representation of how a social media virtual assistant can help with one’s online visibility and their social media tasks. Many thanks to the author, Lydia Dishman for writing up a great article. Here is the article in it’s entirety. Should You Outsource Your Online Presence? You can save time and money by leaving social media marketing to the pros. July 7, 2009 Between blogging, tweeting, Facebooking and updating a LinkedIn profile, it’s a wonder how a business owner has any time to answer e-mails and phone calls, much less run a company. But the time invested in social networking is well spent in this age where maintaining a social media presence can be a necessary piece of a successful marketing strategy. Trouble is, as the number of platforms grows, so does the time it takes to feed and groom each account. Not to mention the front-end investment of setting everything up. For those caught up in a social media blitz–and those contemplating taking the plunge–why not consider outsourcing? A virtual assistant can tackle those time-consuming tasks. What Can a Social Media Virtual Assistant Do? Many administrative professionals who provided support services such as correspondence, search engine optimization and event planning via...
by Kimberly | Mar 28, 2009 | Blog, Social Media, social media marketing, Social Media Virtual Assistant
Social Media is now being used by small business, entrepreneurs, big business, non-profits and a multitude of other organizations. Using Social Media to market and network online is quickly becoming the norm as the number of people using and participating in Social Media grows exponentially. Consider these numbers: • In 2005, 8% of all adults online had a profile on a social networking site. Today, this has increased to 35%. • In December 2008, 76 million people visited MySpace which was a 10% increase over the previous year. • In December 2008, 54.5 million people visited Facebook which was a 57% increase from the previous year and it’s estimated that 22% of all adults online have a profile on Facebook. • Facebook’s fastest growing demographic is among users ages 35-49 in 2008. • In August 2008, 23.7 million people visited YouTube and 1 out of every 3 videos viewed online is on YouTube. • Globally, in 2008, more internet users accessed a social networking community than used email, (67% to 65%). • In December 2008, 4.5 million people visited Twitter which was an astounding 753% increase from the previous year. Five to ten thousand new Twitter accounts are created daily. • The number of active people on Twitter in the past week is over 550,000. • 73% of active online users have read a blog. How Can a Social Media Virtual Assistant Help? Clearly, Social Media is here to stay and it’s obviously become a marketing force to be reckoned with. As small business owners or solo entrepreneurs, many of us have limited time to be focusing on how...
