While twittering today, I clicked through on a link to where I could download a free version of Seth Godin’s latest and greatest book, “Tribes.” In his blog Seth writes that he originally set out to write a book leadership but it ended up being a marketing book. He describes the basic premise as, “the next frontier of marketing is in leading groups of people who are working together to get somewhere.”
It’s a concept that’s been around since the beginning of time. Using the web to create your tribe with a purpose and a goal is much easier now with Web 2.0. Networks like Twitter and Facebook are prime examples of how this is taking place. It’s just a matter of identifying who the leader is or becoming the leader yourself. Twitter is based on who’s following who, but in reality, there are leaders embedded into that whole premise. Inevitably and not surprisingly, there are those within each industry who simply must be followed if you want to know the very latest of what they are saying and doing.
Which will you be– are you a leader or a follower? How will you build your tribe to get your message out and your goals accomplished?
I just finished reading the book Tribes. Seth is definitely a leader and encouraging us all to be. I’ve read nearly everything he’s ever written. I’m privileged to be a member of his tribe on Ning.
One thing Seth writes about is sheepwalking, blindly following. We need to get the word out to stop doing this and stir things up a bit.