by Kimberly | Nov 8, 2010 | Blog, Featured, How to, Social Media, Twitter
As a Social Media Virtual Assistant, I’ve set up many, many Twitter accounts. Some for myself (I think I have 5 of them…) and many for my clients. So, it’s really second nature to me and most of the time, I don’t think twice about how to do it. However, for many small business owners and entrepreneurs who many just be jumping into using Twitter and social media marketing, it can be a bit of a daunting task. Now, setting up a Twitter account is not really that hard and most people can easily walk through the steps to get going in a matter of minutes. However, there are some important considerations to take into account when setting up a Twitter account to help your account appear professional and optimized. 1. Got to http://twitter.com and click on the big, yellow “Sign Up” button. 2. On the sign up page, it’s recommended that you put in your real name or alternatively, you can put in the name of your business. It just depends on how you’ll be using the account. If you are a solo entrepreneur or you are the person who will be tweeting, then it is generally a good idea to put in your real name. If you plan to use the account to tweet as a “business” or if multiple people might be tweeting from the account then put in a business name. Whichever, you chose, you can always change it at anytime, so it’s not set it stone. Keep in mind that this field is indexed and picked up by the search engines, so that’s something...
by Kimberly | Nov 6, 2010 | Blog, Facebook, Featured, Social Media
Facebook announced this week the launch of Facebook Deals for local business which ties in directly with their Facebook Places feature. Sounds remarkably similar to Foursquare but Facebook has a much, much larger user base. Will this blow Foursquare and other geo-location services out of the game? This is yet another feature that local businesses need to be on top of and figure out how to use it to their advantage. Foursquare and Yelp already have proven track records of helping driving customers to businesses. Now, the biggest player of them all has stepped into the ring. Most business have heard or know that they really should have a presence on Facebook with a Business Fan Page. How Facebook Places and Deals Help Local Business Build loyal customers Visibility- when someone checks in at your Facebook Place, it shows up on their profile and in the News Feed for all their friends to see. In order for a business to be able to create a deal in Facebook, they will need to have claimed their Facebook Place first. Then you can create a Facebook deal, wait to get it approved by Facebook and then promote it. Users can find Facebook Deals when they check in at different locations using Facebook Places for Android or the Facebook iPhone App. There are four kinds of deals currently available. Individual Deals- Discounts, freebies and coupons for individual users that check in Friend Deals- You and other friends check in together to claim a deal. Loyalty Deals- Earn a deal or a discount based on checking in a certain number of times. Charity...
