by Kimberly | Apr 2, 2009 | Blog, Internet Marketing, Social Media, social media marketing, Twitter
The Brooklyn Art Museum has a Twitter account and at last check, they had over 21,000 people following them. The Museum uses the account to tweet about happenings at the Museum such as events, announcements, new blog posts from the Museum blog and to interact with patrons. They also tweet links to their other social media accounts such as Facebook where they have they have a Group with almost 800 members. According to recent Facebook statistics, the Museum of Contemporary Art Chicago, with over 2,500 fans, is one of the fastest growing Facebook fan pages with a weekly growth rate of over 600%. The Museum of Modern Art in New York is also on Twitter with almost 12,000 people following them. They are tweeting about events such as an Art Hunt, the announcing of their website redesign, to answer questions from people and to tweet about Art in the news. Both museum twitter sites indicate the name of the staff who are doing the tweeting. This is important because even though the accounts represent an entity, people prefer to interact on Twitter with a person. A quick search on Twitter for other arts organizations include the Atlanta Symphony, The Chicago Symphony, the New World Symphony, the Baltimore Symphony, the Houston Ballet, the Pennsylvania Ballet, and the San Francisco ballet, while not actively tweeting, has gone in and “reserved” their twitter name for future use. The Smithsonian has also joined the Twitter world. A blog post of an interview with Marc van Bree, the PR coordinator with the Chicago Symphony Orchestra about their social media and online efforts. In referring...
by Kimberly | Dec 17, 2008 | Blog, Social Media, social media marketing, Twitter, Virtual Assistant
Daily you can find me checking out new posts and adding my two cents over at the Virtual Assistant Forums where there is not only a wealth of great information but a great sense of community with all my Virtual Assistant comrades. Recently, an awesome new feature was added which gives all members the opportunity to create their own blog there. So, I decided to try out this new feature and created a blog post titled, “Twitter Tips for Virtual Assistants.” There are many Virtual Assistants who are just getting started on Twitter as well as those who are new to the Virtual Assistant industry. I believe it’s important that Virtual Assistants as an industry help each other out and support one another. With this in mind, I posted what I thought were important tips for my fellow VAs to consider for their tweeting journey. I’m posting the majority of that post here for other Virtual Assistants (and anyone else who needs some good twitter tips) and for other readers of my blog. Many of these tips can easily be applied by any small business entrepreneur who is just getting started on Twitter. I’ve only been using twitter for a couple of months and I will freely admit that I’m thoroughly addicted. When I get up in the morning, I check my email first and then moments later, I log into twitter. All this usually happens before I’ve had coffee or breakfast…(and embarrassingly sometimes even before I’ve made breakfast for my son. Shhh, don’t tell anyone!) In using Twitter I have: 1) received a referral from someone who saw...
by Kimberly | Oct 28, 2008 | Blog, Social Media, social media marketing
A recent blog post by Ari Herzog asks the readers to define social media in 140 characters or less ( a la twitter style.) This is an exceptional idea since social media is exactly what it’s users make it. It’s about so many different ideas, thoughts, relationships and people that I’m not sure that it can be easily defined. I mean isn’t that like trying to define the result or outcome of every single interaction we have with each other online? On the other hand, the beauty of trying to define social media via the style of one of the bigger social media sites almost perfectly epitomizes the whole of concept of what is social media. However, I’ve also been reading other opinions about how social media has been died or been killed or has become the green eyed monster of ME, ME, ME where people know they are “supposed” to be creating relationships and connections but not blatantly selling themselves, but that in reality so many are just pretending to create relationships and be personal while covertly selling themselves. So which is it? Is social media about the users creating these connections and relationships with other users or has it just become another form of media that will be used to sell us something? In my opinion, it’s both. People are still using social media to form relationships and make connections while marketing themselves and their business at the same time. But there’s a right way and a wrong way. Using social media as a social tool first and as a marketing tool second creates more trust in...
