by Kimberly | Jan 8, 2017 | Blog, small business, Social Media, social media marketing, Social Media Virtual Assistant
As a small business owner or entrepreneur, you probably know that it’s a good idea to get started using social media but may be wondering where and how to get started. In this article, I’ll be going four steps that will help you establish your business with a social media presence and get a good, solid start reaching your target market, creating a community and engaging with your customers. It’s important to plan out how you want to approach social media to ensure that your efforts are efficient and effective. STEP 1: Goals, Branding and Target Audience Your business has goals and your social plan should too. It’s also a good idea to identify your branding objectives to help guide you in creating your social media plan. Tie your branding objectives to your business goals. If your goal is to gain more customers, then one of your social media goals would be to increase your visibility (let people know you exist). Another goal would be to use social media to engage with your customers to give them a sense of who you are, what you do and what your business offers. Your social media presence will be a reflection of your business so it’s important to think about the tone you want to use for your social media posts, the images you use and the ad campaigns that you run. These will be the parts of your social media presence that will leave an impression with your audience so you want to have some planning and strategy behind. Your social media channels should also work together with your other...
by Kimberly | Feb 27, 2011 | Blog, Social Media, social media marketing, Social Media Virtual Assistant
As a small business owner or solo entrepreneur you are faced with the on-going challenge of how to market your business. Very few small businesses have unlimited budgets available so any funds spent on marketing really need to be effective in landing additional sales or leads or ultimately have some value to the overall growth of the business. Right now using social media for marketing is on fire. Everywhere you go, people are talking about how your business MUST be using social media to get the word out. Just recently, leading social media professionals have said that businesses and companies who are not using social media within the next 3 to 5 years will not survive. So how do you figure out what’s the best way to spend any of your budget on social media marketing for your business? There have been many times that I have spoken with potential clients who want to know how I can help them. They know that they want to use social media (or at least they have heard that they should be using social media) but they are not quite sure how to do that so they do a search for a social media assistant. But then, they aren’t quite sure what to say about what they need help with other than they want to be active with social media. Here are my top five tips for how to determine what you want help with and how much help you will need to do it. 1) What are your goals for using social media? This is usually the first question I ask...
