by Kimberly | Jan 8, 2017 | Blog, small business, Social Media, social media marketing, Social Media Virtual Assistant
As a small business owner or entrepreneur, you probably know that it’s a good idea to get started using social media but may be wondering where and how to get started. In this article, I’ll be going four steps that will help you establish your business with a social media presence and get a good, solid start reaching your target market, creating a community and engaging with your customers. It’s important to plan out how you want to approach social media to ensure that your efforts are efficient and effective. STEP 1: Goals, Branding and Target Audience Your business has goals and your social plan should too. It’s also a good idea to identify your branding objectives to help guide you in creating your social media plan. Tie your branding objectives to your business goals. If your goal is to gain more customers, then one of your social media goals would be to increase your visibility (let people know you exist). Another goal would be to use social media to engage with your customers to give them a sense of who you are, what you do and what your business offers. Your social media presence will be a reflection of your business so it’s important to think about the tone you want to use for your social media posts, the images you use and the ad campaigns that you run. These will be the parts of your social media presence that will leave an impression with your audience so you want to have some planning and strategy behind. Your social media channels should also work together with your other...
by Kimberly | Jan 31, 2011 | Blog, Featured, How to, Online Resources, Social Media
This post is just a quick overview of some free tools out there to help measure some of your social media efforts. 1) Facebook Insights will provide some good in-depth information for a fan page. You can download these date into Excel or you can snapshot the graphs they offer. (keep in mind though that FB data aren’t always that accurate but can provide a good overview). You will need to do a bit of analysis with these data but they can help you determine what types of content your community likes and interacts with. You can access the insights for all of your Facebook pages here: http://www.facebook.com/insights/ 2) Twitter Counter will show the growth of followers for your Twitter account the past week, month, 3 months and 6 months. This site will also graph the number of tweets per day. 3) Tweetreach will show the reach of a twitter ID, a hashtag or a phrase. The free version only offers data for the most recent 50 tweets. This is important to remember so that you run a report right after a campaign or after a certain event. 4) Wildfire has a pretty cool social monitoring tool that allows you to track your Facebook page or Twitter against competitor accounts. You can find it here: http://monitor.wildfireapp.com/ 5) Socialmention.com is a great social media search engine that will track mentions of your company, brand or a specific phrase and also provides feedback on overall sentiment of those mentions. 6) I also recommend bit.ly as a URL shortner. It is good for tracking link clicks. These are just a few of...
