Assessing Your Social Media Needs

As a small business owner or solo entrepreneur you are faced with the on-going challenge of how to market your business. Very few small businesses have unlimited budgets available so any funds spent on marketing really need to be effective in landing additional sales or leads or ultimately have some value to the overall growth of the business. Right now using social media for marketing is on fire. Everywhere you go, people are talking about how your business MUST be using social media to get the word out. Just recently, leading social media professionals have said that  businesses and companies who are not using social media within the next 3 to 5 years will not survive. So how do you figure out what’s the best way to spend any of your budget on social media marketing for your business? There have been many times that I have spoken with potential clients who want to know how I can help them. They know that they want to use social media (or at least they have heard that they should be using social media) but they are not quite sure how to do that so they do a search for a social media assistant.  But then, they aren’t quite sure what to say about what they need help with other than they want to be active with social media. Here are my top five tips for how to determine what you want help with and how much help you will need to do it. 1) What are your goals for using social media? This is usually the first question I ask...