Social Media Doesn’t Run on Auto Pilot (and Neither Do I)

Any small business or entrepreneur anywhere near an Internet connection these days, will have heard about the importance of using social media as a marketing tool. Many will not know the ins and outs of how to go about getting started or keeping up with their social media efforts. What’s more is that small business [...]

The Power of Imagination

My son found a rock in the parking lot the other day…actually it was more like a large piece of gravel. Nothing particularly outstanding about this rock. It wasn’t smooth or a pretty color or even remarkable in any way. But suddenly, this rock became an almost animate object to my son. He gave it [...]

Virtual Assistant to the Rescue!

During times of an economic downtown, everyone seems to tighten their spending belt in one way or another. Hiring or even continuing to employ an administrative assistant can often be moved to the bottom of the list of must-have resources, especially for a small business owner and probably even more so for a solo entrepreneur. [...]