by Kimberly | Oct 16, 2008 | Blog, Internet Marketing, Marketing, small business, Social Media
While twittering today, I clicked through on a link to where I could download a free version of Seth Godin’s latest and greatest book, “Tribes.” In his blog Seth writes that he originally set out to write a book leadership but it ended up being a marketing book. He describes the basic premise as, “the next frontier of marketing is in leading groups of people who are working together to get somewhere.” It’s a concept that’s been around since the beginning of time. Using the web to create your tribe with a purpose and a goal is much easier now with Web 2.0. Networks like Twitter and Facebook are prime examples of how this is taking place. It’s just a matter of identifying who the leader is or becoming the leader yourself. Twitter is based on who’s following who, but in reality, there are leaders embedded into that whole premise. Inevitably and not surprisingly, there are those within each industry who simply must be followed if you want to know the very latest of what they are saying and doing. Which will you be– are you a leader or a follower? How will you build your tribe to get your message out and your goals...
by Kimberly | Aug 26, 2008 | Blog, small business, Virtual Assistant
During times of an economic downtown, everyone seems to tighten their spending belt in one way or another. Hiring or even continuing to employ an administrative assistant can often be moved to the bottom of the list of must-have resources, especially for a small business owner and probably even more so for a solo entrepreneur. Partnering with a Virtual Assistant for assistance with your administrative, business or office support needs can be a cost-efficient option for surviving and possibly thriving during a recession. A Virtual Assistant is a skilled administrative professional and entrepreneur who provides off-site administrative assistance and specialized business services from their home office. Because Virtual Assistants are contracted services providers then there are no extra employee related expenses, no benefits to pay for, and no overhead cost such as those associated with having an in-house employee. It is estimated that small business owners spend as much as 40-60% of their time on administrative tasks. Working with a Virtual Assistant is one way that small business owners can minimize the costs of their administrative overhead while not sacrificing service or compromising their business. A Virtual Assistant can keep your business running efficiently and effectively while creating more time for you to focus your core business tasks and income generating activities. Continuing to market and advertise your business during a recession will be the key to staying connected with your customer base. Business analysts often recommend that companies not reduce their marketing or advertising activities during an economic downturn. However, you may want need to consider lower cost alternatives for your marketing and this is where a Virtual...
