Any small business or entrepreneur anywhere near an Internet connection these days, will have heard about the importance of using social media as a marketing tool. Many will not know the ins and outs of how to go about getting started or keeping up with their social media efforts. What’s more is that small business owners and entrepreneurs are VERY BUSY and they just do not have time to  learn and maintain everything that goes with social media. This is where I come in as a Social Media Virtual Assistant.

I help small business owners figure out the what and the how for using social media for their business. We identify what their goals are and how to work towards achieving those goals and some measurable outcomes in using social media for business. I can take care of the initial set up, including all the technical aspects along with my recommendations or shortcuts for how to fully optimize a their presence on different social media platforms. I will give suggestions for how to help syndicate their content throughout their networks and I can help set up systems for helping to manage or automate where it seems feasible.

My efforts work best and get the best results with clients when there is good, open communication and when the client clearly understands and participates where needed with the different social media platforms and networks. The biggest mistake I encounter in working as a Social Media Virtual Assistant, is that some clients come to the table with a “set it and forget it” mentality despite my best efforts to advise them otherwise. Hiring a Virtual Assistant to help you with your social media and online visibility but thinking that it will not require any participation from you is a mistake.

I am happy to be a partner in my client’s social media and online efforts. I love the rush of seeing how making connections, networking and creating relationships can really help small business owners and entrepreneurs thrive. What I’ve decided I won’t do, is run a client’s social media on auto pilot. It’s not right for social media and it’s not right for me.

The “social” part of “social networking” means BEING ENGAGED. Hiring a Virtual Assistant to help out with tasks related to social media doesn’t make you social and I guarantee that you will be disappointed with the outcome if you choose not to also participate.

I can help streamline your social media efforts and I can keep on top of what needs a response from you. But, in the end the words and voice need to be yours.

Would love to hear your thoughts or comments on this!

Image by Joriel “Joz” Jimenez via Flickr

Marketing yourself and your business has undergone a complete face lift with the explosion of social networking and Web 2.0. For anyone who is looking to establish an online presence, promote themselves or their business online or sell a product or service, then using the social networks and other Web 2.0 application is quickly become an absolute.

A post over on Hiring the Internet about the theory of social media marketing talks about how social media is evolving as a marketing tool but is also a tool that many businesses will fail at using correctly. Statistics from several recent reports show that 60% of Americans are using social media to interact with companies and businesses online and that nearly two-thirds of businesses are establishing their presence on social networks.

Social media marketing is a new kind of beast that many do not yet understand how to harness it’s power. Most people are tired and distrustful of the old world marketing tactics. Using social networking for your business is a relational type of marketing where you can gain consumers by gaining their trust and providing them with a sense of knowing who you are or what type of company you are rather than just by your service or product.

Setting up social network profiles, updating and maintaining them is a time consuming process. It not only takes knowledge of the many different types of sites that are available but you must also know how to use them (correctly) which also requires that you understand what benefits you will achieve from using a particular site or network. Expertise and knowledge at using social media sites for marketing takes A LOT of time. But the payoff can be well worth the effort.

An internet marketing virtual assistant can be a huge help in this area. Internet Marketing Assistants have specific expertise and training in using all the most popular and relevant social media and networking sites for business. Many also use these for promoting their own business as well. Here is a short list of what an internet marketing virtual assistant can help you with:

• Set up and maintain social networking profiles such as Facebook, MySpace, Stumbleupon, LinkedIn
• Assist with building Twitter profile, locate people to follow and follow back
• Track blogs to relevant your business
• Post videos and track view statistics
• Track and report on your web analytics
• Conduct Search Engine keyword research
• Submit your website or blog to directories
• Article and press release submission
• Track your Google Alerts
• Format and publish blog posts, approve comments and assist with blog maintenance

And that’s just the short list. If you think you might like to talk further about how an internet marketing virtual assistant can help you get it all done without going crazy, shoot us an email or contact us for a free consultation. We love doing this stuff.

Image by against the tide via Flickr