by Kimberly | Jun 17, 2010 | Blog, Featured
Any small business or entrepreneur anywhere near an Internet connection these days, will have heard about the importance of using social media as a marketing tool. Many will not know the ins and outs of how to go about getting started or keeping up with their social media efforts. What’s more is that small business owners and entrepreneurs are VERY BUSY and they just do not have time to learn and maintain everything that goes with social media. This is where I come in as a Social Media Virtual Assistant. I help small business owners figure out the what and the how for using social media for their business. We identify what their goals are and how to work towards achieving those goals and some measurable outcomes in using social media for business. I can take care of the initial set up, including all the technical aspects along with my recommendations or shortcuts for how to fully optimize a their presence on different social media platforms. I will give suggestions for how to help syndicate their content throughout their networks and I can help set up systems for helping to manage or automate where it seems feasible. My efforts work best and get the best results with clients when there is good, open communication and when the client clearly understands and participates where needed with the different social media platforms and networks. The biggest mistake I encounter in working as a Social Media Virtual Assistant, is that some clients come to the table with a “set it and forget it” mentality despite my best efforts to advise them otherwise....
by Kimberly | Oct 21, 2008 | Blog, Internet Marketing, small business, Social Media, Social Media Virtual Assistant
Image by against the tide via Flickr Marketing yourself and your business has undergone a complete face lift with the explosion of social networking and Web 2.0. For anyone who is looking to establish an online presence, promote themselves or their business online or sell a product or service, then using the social networks and other Web 2.0 application is quickly become an absolute. A post over on Hiring the Internet about the theory of social media marketing talks about how social media is evolving as a marketing tool but is also a tool that many businesses will fail at using correctly. Statistics from several recent reports show that 60% of Americans are using social media to interact with companies and businesses online and that nearly two-thirds of businesses are establishing their presence on social networks. Social media marketing is a new kind of beast that many do not yet understand how to harness it’s power. Most people are tired and distrustful of the old world marketing tactics. Using social networking for your business is a relational type of marketing where you can gain consumers by gaining their trust and providing them with a sense of knowing who you are or what type of company you are rather than just by your service or product. Setting up social network profiles, updating and maintaining them is a time consuming process. It not only takes knowledge of the many different types of sites that are available but you must also know how to use them (correctly) which also requires that you understand what benefits you will achieve from using a particular...
