by Kimberly | Apr 19, 2010 | Blog, Facebook, Featured, Social Media
So Facebook is making some pretty big (and complicated) changes that will impact significantly how users use, navigate and perceive the platform. Among the biggest change is that users no longer “Become a Fan” of a fan page. Instead they will now “Like” a page and people will no longer be listed as fans, but will be “People who Like This.” Facebook explains the change here: Why did “Become a Fan” change to “Like”? To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested. They also explain here what it means to “Like” a page: What does it mean to “Like” a Page? When you click “Like” on a Page, you are making a connection to that Page. The Page will be displayed in your profile, and in turn, you will be displayed on the Page as a person who likes that Page. The Page will also be able to post content into your News Feed. So far I’ve found this page in Facebook’s Help Center to be the most comprehensive explanation of how all the changes work and tie together. Along with the “Like” for fan pages, they are launching Community Pages which will link to your profile info so that your interests become links to community pages that reflect these interests. You also have the option of linking your interests to specific fan pages. This, of course, means increased public visibility for your...
by Kimberly | Oct 25, 2009 | Blog, Facebook, Social Media
On Friday, Facebook made yet another change to how users see their news feed on their homepage when the log in. Previously, when you logged in you saw all the latest news and posts from your friends and from the fan pages you follow. Additionally, there was the “Highlights” section off to the right hand side of the screen which many people never really understood the usefulness of this feature nor was it ever really clear how a particular story, photo, video or link ended up in your Highlights section. Now when you log in you will first see the “News Feed” on your Home page. According to Facebook’s Blog this is “the most interesting things that happened in the last day in the “News Feed” view. News Feed picks stories that we think you’ll enjoy based on a variety of factors including how many friends have liked and commented on it and how likely you are to interact with that story.” What this means is that Facebook has “picked” some of your friends and fan page’s updates or postings that they think you will be most interested in regardless of when they were posted and is essentially *highlighting* them for you. This does have some benefits in that you might find a posting or update that is interesting to you from several hours to a couple of days ago that you might have missed when you were not logged into Facebook. However, it also means that Facebook is picking these for you so there may also been people or pages showing up in this stream that really are...
