Getting Social

As a small business owner or entrepreneur, you’ve either heard that you need to be using social media to help increase your online visibility.  But you may be asking “Why do I need to be using social media?”

Facebook now has close to 900 million users. There were 562 million active on average in March 2012! Over 700 billion minutes per month are spent on Facebook.

LinkedIn adds one new member each second and now has over 150 million registered users with 75% of those users using it for business purposes.

Celebrities, Sports, News and even the Police are using Twitter. Twitter now has 127 million active users with 175 million tweets per day and 1 million new accounts being created everyday.

Social media has become an integral part of lives both online and offline. Recent events such as the Planned Parenthood/Komen Foundation brouhaha and the Bank of America $5 debit card debacle were swayed by fierce online outrage- primarily coming from social networking sites.

People ask you why you don’t have a blog yet? Have you set up your profile on LinkedIn? And what about video? YouTube is the 2nd largest search engine in the world with over 2 billion video views per day.

Search engines love videos and who among us hasn’t been sent at least one link by someone about a video on YouTube that you MUST see?

Is your Facebook Business Fan Page optimized to get you some search engine love? But no one ever comments or engages with you on your page. After it’s set up, what do you do with it? What does the new Timeline layout mean for my business page?

Creating, updating and managing your online visibility and digital content can be a full-time job itself. The options are endless and can be overwhelming and exhausting for a small business owner or entrepreneur.

BUT- increasing your online visibility through Social Media and Internet Marketing is essential for today’s small business owner and solo entrepreneur.

Creating and maintaining your online presence and reputation require intimate knowledge of how to create connections and establish relationships using many of the popular social networking and social media platforms now being commonly used by small business owners and entrepreneurs. Not to mention that even the most basic understanding of how to use the different platforms can take months to learn. And then there all widgets, applications and other gadgets that work alongside each of the different social networking platforms.

Who has all that time?

JK Virtual Office Resources is a full-time Social Media Virtual Assistance and Digital Content Management business which offers valuable and insightful Social Media and Internet Marketing assistance to small businesses and solo entrepreneurs who want to enhance their ability to connect with their audience online, increase their online visibility and ensure that their brand and reputation are being monitored. Assessing your social media needs is just the first step in figuring out how and where to get started. Once you’ve assessed your needs, then we can help you with a social media strategy for where to get started.

Read here how a social media virtual assistant can help.

Click here for some tips for hiring a social media virtual assistant.

Contact us today to see how we can help!