by Kimberly | Nov 23, 2009 | Blog, Featured, Twitter
Often people ask how to go about finding other people to follow on Twitter. There really isn’t an exact science to it but for Twitter to be an effective social media marketing tool, it just makes sense to follow (and to be followed by) people who are or might be interested in what you tweet about or in connecting with you. I think those who are new to Twitter will sometime become frustrated in the beginning because they are only following a few people then the Twitter stream can be a fairly quiet place. And then, if you are only being followed by a few folks, the interactions can be few and far between. Here are some ideas for finding other people to follow on Twitter. Check the different Twitter directories. Use these directories to find people who have listed themselves by industry, subject, interest or location. Here are the top three that I often use: WeFollow.com– Users self-identify themselves in this directory using different “tags.” You can easily do a search by tag and find other people who you might be interested in. I also recommend listing yourself in this directory so others can also find you. WeFollow will list users within a certain tag according to how many followers they have with the higher follower counts first. Twellow.com– The Twitter Yellow pages. Every account on Twitter is automatically listed in Twellow. However, users can also go in and “claim” their profile on Twellow and list themselves in 10 different categories. Twellow also gives you the option to input additional profile information about yourself or what you do...
by Kimberly | Nov 18, 2009 | Blog, Facebook
Facebook recently changed not only how news and updates are delivered to users, but they’ve also implemented a formula for deciding which news is delivered. When you log into Facebook, you will most likely first see “News Feed.” (Unless you’ve moved Status Updates to the top of your left side menu, in which case, you will see just the Status Updates from your friends.) What shows up in your News Feed is determined by Facebook based on their own formula. The News Feed typically will include content from your Friends and from the Fan Pages that you belong to. However, unless you click on view “Live Feed,” you are only going to see the content that Facebook has decided you might be interested in. This means Facebook now takes into account what Fan Pages your friends like, or what Fan Page stories they are commenting on, which fan pages you interact with frequently and which fan pages you visit most often. What does this mean for Facebook Fan Page Administrators? It means that engagement and interaction on your Fan Page just became much more important if you expect to get your Fan Page to show up in your fans’ News Feeds. No longer can you just post on your Facebook and expect that it will get seen by your fans by showing up in their News Feed. It will still show up in their Live Feed, but the Live Feed is not the default and we have no idea how many users are actually moving from their News Feed to the Live Feed. Fan Page Administrators will now have...
by Kimberly | Nov 5, 2009 | Blog, Featured, Social Media, Social Media Virtual Assistant, Virtual Assistance
You’ve probably heard over and over that social media is about authenticity, sincerity, and transparency. Maybe this has prevented you from getting a little extra help with your social media needs; you aren’t looking for someone to go out and impersonate you online. You want to be sure that you are the one maintaining control over your image, your business or your brand. Unfortunately, you’ve probably also heard that social media can become a colossal time suck. This is where a Social Media Virtual Assistant (SMVA) comes in. Your image and message can remain authentically yours while someone else takes care of the routine tasks and chores of social media. Here are just a few things a SMVA can do for you: Set up your social media profiles. Setting up a new Twitter account or Facebook Fan page is easy, but optimizing them for the greatest marketing value is quite challenging. An SMVA has the expertise and specialized knowledge to efficiently get your account off to a running head start. Already have an established Twitter or Facebook page? Your SMVA can provide you with recommendations on how to use your accounts to build your online visibility and increase your brand awareness. And how many times have you wondered what exactly you’re supposed to do with your LinkedIn account? An SMVA can advise you on how to optimize your profile and how to be seen as an expert in your industry. Save time by having your SMVA research groups for you to join and find questions for you to answer. Research. An SMVA can help research where your target audience...
